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NaoweeHead of Product

Naowee — Sports Sector Platform

Digitizing how Colombia runs its sport: 130+ screens across 8 modules, designed and built with AI.

The product

/ Walkthrough — no sound

A coordinator clears an overdue filing. The picker flags who's overloaded; the counters recompute in place, 6 pending to 5.

/ Role
Head of Product
/ Duration
Ongoing
/ Team
Product, design & engineering
/ Year
Jan 2026 — Now
/ Open it

The impact

30
Procedures digitized
Word and email before
~1,200
Sports organizations in scope
130+
Screens shipped
across 8 of 13 modules
38+
Shared components
one design system

One platform now stands in for a stack of disconnected tools, prototyped in code with AI.

Context

Colombia's sports sector ran on paper, spreadsheets and siloed systems. As Head of Product I set the direction and build, in code, the prototypes that define the platform: one design system, AI in the loop.

What I did

  1. 01

    One design system — 38+ shared components and one step-by-step form pattern keep every screen consistent.

  2. 02

    The sector's real hierarchy — committees → federations → leagues → clubs → athletes, modeled with cascading approval.

  3. 03

    Prototypes, not specs — built with Claude Code, Cursor and Gemini; analysts sign off on the running product.

In detail

  • The professional's workspace on procedure IVC-2026-005: 18 days left on the deadline beside a checklist of 7 documents, each citing the article of Decreto 1387/1970 it answers, with validate, reject or observe available per document.
    01Each document checked against the article it answers.
  • The georeferenced sports-venue registry: a choropleth of Colombia shaded by department, with filters for region, venue type, status and CAR, beside a ranking of departments and an intensity legend.
    02The country's sports venues, department by department.
  • The profile of the venue Centro deportivo Norte, carrying a CAR badge: a photo carousel above tabs for general information, documentation and history, showing department, municipality, cadastral registration and coordinates.
    03A single venue: photos, documents and coordinates.
  • The convocatorias administrator panel: 1 of 7 calls open, 33 applications, 10 at the documentary stage and 30.5 million COP in active investment, over lists of recent applications and currently active calls.
    04Investment calls, applications and stages in one panel.
  • Technical-area review of application RAD-2026-003: an assigned-area notice with its SLA, an architectural checklist where every item cites its article of Resolución 933 and is marked compliant or unverified, progress at 4 of 6, and a panel of the uploaded documents.
    05One of eight technical areas, reviewed article by article.

How it happened

  1. 01

    The sector ran on files

    All 30 procedures moved through Word, email and a document manager, GESDOC. Before drawing a screen I mapped 45+ states and 15 roles: the states were the product.

  2. 02

    Athletes and events, modeled by building them

    An approved athlete inherits the club's league and federation. Events, results and rankings enter by .xlsx template across 83 sports: valid rows load, failures come back by row number.

  3. 03

    The prototype is what gets signed

    Each module starts as a clickable prototype with real roles and states, walked story by story in a guided tour. The design system is the contract; the demo is how we sign it.

Key decisions

  • One system, or eight dialects

    Eight modules, eight deadlines, eight temptations to fork. The rule: no custom component; extend the 38+ shared ones. Anything off on review is a bug, not a preference.

  • The demo is the requirement, not the document

    Specs get read differently by everyone. A running prototype surfaces disagreement while it's cheap and hands engineering a resolved target. It works because I build it myself.

  • Hierarchy is the product, not a lookup table

    A flat athlete table would have shipped months earlier. But approvals cascade from the Ministry down to the club, and medals by league only mean something if the links are real.

/ Tools & methods
  • Product Strategy
  • Design Systems
  • Claude Code
  • Cursor
  • Gemini
  • Generative UI
/ Authorship

Head of Product at Naowee: I set direction across the business modules and build the prototypes that define them, alongside business analysts, a designer I lead, and engineering teams.

© 2026 Doug Vargas

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