Digitizing how a country runs its sport — a modular platform built design-and-engineering in one motion, with AI in the loop end to end.
One AI-native platform now stands in for a stack of disconnected tools — shipped at a pace a classic design-to-dev handoff can't match.
Colombia's sports sector ran on paper, spreadsheets, and siloed systems. As Head of Product I set the direction and built SUID end to end — a single design system, AI in the loop, and real operators in mind.
Product direction across 9+ modules — inspection & control, events, venues, incentives, convocatorias and live scoring.
One design system (naowee-*) — 38+ components, canonical shells and wizards keeping every module consistent.
AI-native build — prototyping in code with Claude Code, Cursor and Gemini: idea to working screen in hours.
Guided tours per user story so analysts sign off requirements against the running product.