QrveyLead UI Designer
Qrvey — AutomatiQ
A survey automation builder — trigger, condition, action — for people who had never drawn a flow chart.
The product

- / Role
- Lead UI Designer
- / Duration
- 11 months
- / Team
- Product and engineering
- / Year
- Oct 2016 — Aug 2017
The impact
A negative answer could trigger its own follow-up — a new survey a week later, results emailed to the team — with nobody watching for it.
Context
Qrvey was a survey and NPS platform; someone still had to act on the answers. As lead UI designer, I designed AutomatiQ, the builder that did.
What I did
- 01
A list that reports on itself — every process shows status, surveys covered, average cycle time and cycles run.
- 02
Cards, not a canvas — triggers and conditions open in place, in the product's words; no connectors to draw.
- 03
The follow-up is the next survey — emails carry the results and a live survey link in the body.
In their words
Working with Doug was an absolute pleasure. He consistently delivered designs that were not only beautiful but highly functional. His ability to translate complex data into clear interfaces transformed our entire dashboard experience.
In detail

02Conditions in the product's words: "If Answer Is", "# of Responses". 
03Scheduling, with both ways a schedule can end. 
04Picking the survey whose responses start the process. 
05Email: results attached, a survey in the body. 
06One scenario: trigger, condition, two actions.
- Sketch
- Design Systems
- Interaction Design
- Data Viz