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Case study /04·SaaS × Data Visualization·2017 — 2018

Qrvey

Embedded Analytics Platform

Crafting the visual language for an embedded analytics platform serving SaaS clients.

/ Role
Lead UI Designer
/ Duration
1 year
/ Team
Product + Engineering
/ Year
2017 — 2018
The challenge

Qrvey gives SaaS companies a way to embed analytics directly inside their own products. The dashboard, charts, and configuration UI had to feel native inside any host product — meaning visual neutrality, deep customization, and rock-solid information hierarchy across hundreds of chart types.

The approach

How we shipped it

01

Owned the visual language for the entire dashboard product — components, charts, configuration UIs, and data exploration patterns.

02

Designed flexible chart systems that worked across line, bar, scatter, heatmap, and dozens of other visualizations.

03

Prototyped UX/UI improvements that shipped to production for the platform's enterprise clients.

04

Balanced brand-neutral defaults with deep theming hooks so each host product could brand the analytics natively.

The outcome

Analytics that disappears into any product.

The visual language became the foundation for Qrvey's enterprise SaaS deployments — clean, neutral, and adaptable across every host context.

/ Tools & Methods
SketchCharts.jsData VizComponent Libraries
/ Live link
Visit qrvey.com →
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